"in old days it was all about value chains…but not any more…it is more about how fast can you innovate…"
To be able to innovate and adapt quickly to evolving client needs you need to listen. Your marketing activities must also be opportunities to listen to your customers and learn from them.

"it may not be enough to just have satisfied customers…the idea is to have advocates…"
What your customers tell others about your company is really important.

To start a SlideRocket presentation on our take on Competitive Advantage
click here!

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