cross-functional skills cross-functional communications business delhi India lead management hosted leads management service SaaS demand generation market conversations The Cluetrain Manifesto Pravir Ganguly soft-skills cross-functional skills cross-functional communications business delhi India lead management hosted leads management service SaaS demand generation market conversations The Cluetrain Manifesto Pravir Ganguly soft-skills cross-functional skills cross-functional communications business delhi India lead management hosted leads management service SaaS demand generation market conversations The Cluetrain Manifesto Pravir Ganguly soft-skills






cross-functional skills cross-functional communications business delhi India lead management hosted leads management service SaaS demand generation market conversations The Cluetrain Manifesto Pravir Ganguly soft-skills

"Markets are essentially conversations between people…where sustainable business relationships can be established using thoughtful and structured communication"

You don’t deal with organizations, you deal with people. You don’t work for organizations, you work for people. These people could be your customers, suppliers, your peers, your boss or your subordinates.

Why is it that

  • …20% of the sales force often ends up closing 80% of the deals?
  • …the sales organizations tend to ignore business leads from marketing ?
  • …TV moderators end up talking more than the people they interview?
  • …senior executives, government officials, politicians & of course, cricketers often have nothing to say to the TV, or keep repeating the same thing over and over again?
  • …your communications with clients lacks punch and clarity
  • …in spite of spending serious dollars , the BI system remains under-utilized

A well-thought-out communications strategy could be the answer. And, this strategy too needs to evolve. We try and answer such issues specific to organizations. And since one size doesn’t fit all, we work closely with our clients as strategic advisors. Continue>>




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